Sitemap - 2025 - Doctor Market Fit

Three tips on selecting your target market

Why you can't activate a passive market

Ultimate Guide to Interviews #4: Don't just ask for problems

Doubt is the goldmine

Timing product launches, when to target corporate clients, and getting quality feedback

Why potential customers won't switch to your solution

5 reasons AI startups fail to find product-market fit

Ultimate Guide to Interviews #3: Framing the interview

Ultimate Guide to Interviews #2: Structuring and starting the interview

Ultimate Guide to Interviews #1: Build a customer theory

To vibecode or not to vibecode?

Why I’m against obsessing over measuring too early

Here’s what B2B sales taught me about B2B sales

The Problem Impact Matrix

Ultimate Guide: Revenue Models

The four hurdles of manual outreach

Check how close you are to PM-fit with The Startup Thermometer

Does your landing page pass the five-second rule?

No, AI didn't kill product-market fit

Your sales pitch might be holding back your growth

For the love of god, stop comparing your startup to Lovable

I recently discovered I’m a hypocrite

What is your founder reflex?

Get your product-market fit score (0/100)

What tech founders should read instead of airport pulp

The uniqueness bias

9 tips to actually get customers

Know about tarpit ideas? Watch out for tarpit problems!

This is how beachheads boost product-market fit

Is your startup disruptive? Do The Disruption Test

The Product-Market Fit Manifesto

Indirect competitors: The shortcut to better customer discovery

Make shitty products to unlock new markets

Why your competitive matrix sucks

How most founders get their beachhead wrong

Tarpit ideas? Tarpit problems are even worse!

Four frameworks on product-market fit

Hate finance? These 3 tools build your startup’s key models for you

12 meditations on deep tech startups

Explain your product-market fit with Value Logic (free template)

Nobody will steal your startup idea

Before you blame yourself: 5 reasons landing your first customer is hard

Founders: don't outsource customer development, sales and software development

How to come across as an intelligent founder who knows their shit?

Product-market fit is a confusing term

For the love of god, don't start with 'why'

My updated playbook to product-market fit

Please, stop these 5 types of startup bullshit in 2025