I recently discovered I’m a hypocrite

While hosting a workshop on doing customer interviews, I met a Dutch founder who runs a podcast titled “It always leaks at the plumber’s home”.

It’s a Dutch saying, kind of similar to the idiom ‘The shoemaker’s children go barefoot’ or ‘the builder’s home is never finished’¹

He interviews experts to spot defects that they professionally spot with others. The idea stuck with me.

I’m recently updating my website and value proposition as a startup mentor.
Making my landing page, I was struggling to describe my offer. What actually is the job to be done? Why do founders hire me?

I realised it was leaking at my home. Ironically, I didn’t do customer interviews too often. Rich, coming from me, right? Almost felt a bit awkward to share this here, as I’m always drilling down on it.

It’s so easy to forget to prioritise it. But the amount of learnings I got from the talks I had is amazing.

Practice what you preach. But also, talk to customers.

Quick tips on customer debrief interviews

Something extra for the patrons, thanks for making this possible, you folks!