Ultimate Guide to Interviews #1: Build a customer theory
Take off your founder hat, put on your anthropologist hat
Today marks the start of a series of posts on how to do proper customer interviews, either solution or problem focused.
It’s based on my experience with hundreds of founders I’ve trained on doing interviews, and of course my own experience in doing interviews.
Happy reading!
Cheers, Jeroen
Table of Contents
Goal: Build a customer theory ⬅️ This post
Structuring and starting the interview: Keep your baby in your bag
Finding emotions and purpose
Identify the big picture of your customer
Understand the criteria of success via competition
Using the film reel technique to get detailed explanations
Six techniques on how to wiggle out extra information
Getting your baby out of the bag
Crafting your customer theory
Chapter 1: Build a customer theory
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