Ultimate Guide to Interviews #2: Structuring and starting the interview
How to keep your baby in your bag?
Today: How to start the interview so you maximise your learnings?
+ tips on not making things awkward. I often need those.
Chapter overview
Structuring and starting the interview: Keep your baby in your bag ⬅️ This post
Finding emotions and purpose
Identify the big picture of your customer
Understand criteria of success via competition
Using the film reel technique to get detailed explanations
Six techniques on how to wiggle out extra information
Getting your baby out of the bag
Crafting your customer theory
Chapter 2: Keep your baby in your bag
In this chapter:
A basic structure to interviews in 5 phases
Two key ideas on how to approach your interview
Tips on how to make customers want to talk to you and not make things awkward
Example questions on how to start the interview
How to structure and start an interview?
Any interview, whether it’s 5 minutes or 2 hours, benefits from having a structure. When I mention this in workshops, people often think ‘interview script’ with a set of questions. I’m actually against that. I know, contrarian 🤓, am I right? I’ll explain to you why.
