Doctor Market Fit

Sales drivers vs. targetable aspects

Your segmentation is probably built on the wrong one

Oct 14 • Jeroen Coelen

2

Can't pick your beachhead? Go for all three.

Forced focus never works. Test three segments for a week and let PULL pick the winner.

Oct 8 • Jeroen Coelen

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September 2026

Fixing Frankenstein Positioning with Anthony Pierri (Fletch)

The five decisions most founders won't make

Sep 30 • Jeroen Coelen

3

1

2

1:39:18

Why early-stage startups should forget about product-led growth

PLG is just founders' favourite excuse not to talk to people

Sep 23 • Jeroen Coelen

9

4

2

The rain suit problem

Best product for the job. Nobody wears it.

Sep 16 • Jeroen Coelen

3

Don't sell in your sales call

How to resist to pitch your solution

Sep 9 • Jeroen Coelen

5

2

Your vision is not your roadmap

Why a founder thanked me for wrecking her vision

Sep 2 • Jeroen Coelen

8

August 2026

Most AI startups aren't startups

How to stop being an implementation agency and start being a real startup

Aug 26 • Jeroen Coelen

22

6

1

Debugging your PMF with Rob Snyder (author Power of Pull)

A two hour conversation for the true startup geeks with tons of practical tactics

Aug 19 • Jeroen Coelen

9

1

2:05:30

Sometimes I feel so stupid

But it offers new perspectives

Aug 12 • Jeroen Coelen

9

Measure Product-Market Fit with The PMF Scale

You might be further away from it than you think!

Aug 5 • Jeroen Coelen

9

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1

July 2026

Try my Doctor Market Fit Claude Skill

Ask unlimited PMF & GTM questions

Jul 29 • Jeroen Coelen

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