Ultimate Guide: Revenue Models

5 simple steps and a handy cheatsheet

• A startup’s revenue model is an ongoing design process

• You can feel anxious about it:

  • Am I charging the right amount?

  • Am I leaving money on the table?

  • Is this the best revenue model for my customers?

• In this guide, I give you

  • The tools to design your revenue

  • Mental scaffolding to reflect on changes in your revenue model and your market

Step 0. The basics

The difference between a business and a revenue model

• A business model is the way you generate & capture value

  • It describes the entire logic of your startup

• A revenue model is the way you capture value

  • It describes the logic of how a startup generates revenue from delivering their products or services

Yes, a lot of people say business model when they actually mean revenue model.

5 Step Guide + Cheat Sheet

For each step in this guide

• What questions to answer for each step

• The best resources to understand the topic

• Tips and tricks, and common mistakes

• And access to the full cheatsheet