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Paid episode

The full episode is only available to paid subscribers of Doctor Market Fit

The 10-minute masterclass on validating your startup idea for under $1,000

A real-world breakdown of how to dodge expensive roadblocks before building your product.

This video (source: YouTube) shows how you can move really fast. Quick experiments, failed experiments, pivots and great storytelling. Watch and learn.

🔥Jeroen’s Hot Take🔥

Five additional reflections and frameworks. First one is on the house:

1. Not all evidence is equal

Many of their experiments referred only to interviews. For solution validation, that can be risky, because ‘bitchin’ ain’t switchin’. For instance, their pricing interviews were an airball. There are many frameworks to assess evidence, but they are probes, not truths. Take them as thinking tools to sharpen your mind.

Below is the non-linear confidence meter by Itamar Gilad. See how surveys are still ranked at 1-3, whereas actual results get to 7-10? That’s a huge gap. Thread lightly.

This thing partly inspired my scale

2. You can’t really validate a startup idea

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Continue reading this post for free, courtesy of Jeroen Coelen.