The difference between PMFit and GTM

In one simple venn-diagram

• PMFit: How well does your solution align with your target market?

• GTM (Go-To-Market): your strategy to get the show on the road

• GTMFit: How well does your GTM and target market align?

The building blocks are up for debate. This is my synthesis of going through dozens of frameworks on product, product-market fit, and GTM.

For nailing your product-market fit, check out this

• Free Market Fit Canvas + Feedback Tool

• Product-Market Fit Scale (infographic to ‘measure’ PMFit)

For nailing your GTM, check out these legends

• Alexander Estner’s GTM Foundation + Checklist

• Maja Voje’s ICP Sanity check + 14 GTM Miro Templates

• FletchPMM’s Robert and Anthony have great content on GTM.