In some cases, a bit of friction can improve the purchase journey. For example, Amazon hides the "Buy Now" button for high-ticket items and directs users to a traditional cart page so they can double-check the purchase details. So the tricky part is: how do you design a journey with the exact right amount of friction?
In some cases, a bit of friction can improve the purchase journey. For example, Amazon hides the "Buy Now" button for high-ticket items and directs users to a traditional cart page so they can double-check the purchase details. So the tricky part is: how do you design a journey with the exact right amount of friction?
Yes, the so called high-bar test. But just be sure, most startups sales journeys already have a lot of friction. Removing a little can be helpful.