Enjoying my quest against startup bullshit? Support me!

Why I'm offering paid subscriptions and what this means for you

Updated on July 16, 2025

A quest against startup bullshit

I started this newsletter to combat superficial startup bullshit that you can find online. Too many articles don’t provide clear actions; there’s too much snake oil.

With over 100.000 reads, I’ve come to see you all appreciate my content. For you, I have perhaps succeeded in combating bullshit and joined me on my quest against it! You are not alone, there are over 10.000 people following me in my quest against bullshit.

I’m very grateful for your attention so far!

As most of you know, I’m doing this next to my PhD research on product-market fit. I initially started with a few hours per week to bring insights from my research and practice to you all. Which I’m delighted to do.

However, this has turned into a sizeable chunk of time. As my desires to making practical content are growing, so is the required time per post.

Therefore, I’m asking you, if you value my content and want to support me in my quest against bullshit, consider becoming a patron. In exchange, you get something extra.

Deeper and practical content

I want to spend more time on making extremely useful things.

• Step-by-step Guides as Brochure Testing, PM-fit playbook, Doing Customer Interviews (coming soon)

• Tools such as PM-FIT GPT and Checklists for launching products

• Deep Dives into specific topics

Patrons get unique access to these special, deeper content blocks.

Check out the pricing below

Awesome! Go to my subscription page (or click the button below) and choose the subscription that works for you. You can enter your payment details and you will help to fight startup bullshit!

Non-credit card? No problem!

When you subscribe, you can enter your credit card details. However, not everyone has one. Luckily, Substack offers:

• IDEAL

• Bancontact

• Sofort

• SEPA Debit (bank transfer)

Click ‘other payment options → use different card’ to see these options.

Screenshot: If you don’t want to use credit card, you should click ‘use different card’ under ‘other payment options’.

Any issues or questions?

If you run into any issues, just reply to this email, or message me on LinkedIn or Twitter.

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