"they only saw SMEs and not corporates, where they knew the big bucks are. Should they shift?" - such a common challenge! At Notion.vc we recommend staying uncomfortably narrow on the flywheel that's working, where the product on the shelf ships & gets the customer value fast & where NPS is high. There is an in parallel - have someone research & collect data the adjacent segment ie size &or sector &or geo. So you're essentially winning & gaining a halo effect in a really tight market & product definition whilst scoring new markets with someone else in the team who won't get confused. That's my typical guidance 🌟
"they only saw SMEs and not corporates, where they knew the big bucks are. Should they shift?" - such a common challenge! At Notion.vc we recommend staying uncomfortably narrow on the flywheel that's working, where the product on the shelf ships & gets the customer value fast & where NPS is high. There is an in parallel - have someone research & collect data the adjacent segment ie size &or sector &or geo. So you're essentially winning & gaining a halo effect in a really tight market & product definition whilst scoring new markets with someone else in the team who won't get confused. That's my typical guidance 🌟
Yeah that parallel strategy is smart if you have the resources. Sometimes it can distract. I often say bet on the horse that escapes first.
especially agree on nailing paid pilots and focusing traction before chasing corporate “big wins.” more of this style, please!