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Bogdan Veliscu's avatar

Insightful read, Jeroen! Nice model for determining the real cause for the inaction. I believe that you are spot on with the conclusion.

I would mention that if the customer is problem aware and solution aware and still doesn’t use your product or feature then he’s not the right fit.

Jeroen Coelen's avatar

I meet quite some founders that blame it on something else than the market. Shift that market!