Measure Product-Market Fit with the PMFit Scale
Version 4 just dropped, including Go To Market Signals
🥁 DRUMROLL FOR V4🥁
How to use
The position on the x-axis says something about how strong a signal is related to product-market fit.
1000 followers on Instagram in itself are not a strong sign of product-market fit, whereas 10 customers happy in a full price pilot are.
Indeed, those 1000 followers might convert to paid pilots, but we don’t know what the conversion rates are, and if they will be happy. Therefore, it’s a weaker proxy.
Free PDF version
🔥 Jeroen’s Hot Take 🔥
This is version 4 of my product-market fit scale. I feel this might not be the final version. Here’s why, and what options I considered.



