Measure Product-Market Fit with The PMF Scale
You might be further away from it than you think!
Many founders ask me: how do I validate PMF before going all in on a segment?
You don’t. It’s the other way around.
You validate PMF by going all in on a segment and getting easy, repeatable sales as a result, with happy customers.
Most founders are further separated from PMF than they think. Use my PMF Scale to see where you stand.
The PMF Scale
To figure out where you are in your PMF journey, you need to watch the signals
They come twofold
The nature of the signal
The currency the customer is paying you with
Using the scale below, you can identify where you are!
Key pointers
Attention = Vanity signal
Time & Effort = Weak signal
Money = The only signal that truly counts
Free Worksheets for workshops
Tally where you stand using this worksheet.
