The exploring ideas trap, the pilot gap, the money gap and the lost marketeer
I think there is another pitfall in solution-product fit where user and buyer can be different.
Indeed! There you have 2 ps-fits, both for which you need to design.
Wish I had this wisdom a year ago.
Amazing overview!
This visual is being shared everywhere!
Also the pitfall one? Or the scale one?
Really love this ⭐ thanks for sharing 🌞
Love it! This one is great.
The money gap is a huge issue. This is why I am so big on testing willingness to pay as soon as possible and start preselling of co-creating with the client.
Low willingness to pay is the death of so many startups. Sometimes caused by limited value generated.
Yes, or selecting the wrong beachhead segment, as you indicated. The perfect beachhead segment has these characteristics:
1. You can win 60-70% of it in 3-18 months
2. High pain point
3. Reasonable willingness to pay
4. Ability to recommend- create references that attract adjacent segments
and obviously - is related to a healthy market - good growth potential and ok market size.
So healthy, many startups are jealous
https://open.substack.com/pub/harshithviswanath/p/case-study-proxgys-business-model?r=4y4gfu&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
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Lots of excellent insights. Thank you
Great piece!!👏
I like the framework and flow of the post. Thanks
I think there is another pitfall in solution-product fit where user and buyer can be different.
Indeed! There you have 2 ps-fits, both for which you need to design.
Wish I had this wisdom a year ago.
Amazing overview!
This visual is being shared everywhere!
Also the pitfall one? Or the scale one?
Really love this ⭐ thanks for sharing 🌞
Love it! This one is great.
The money gap is a huge issue. This is why I am so big on testing willingness to pay as soon as possible and start preselling of co-creating with the client.
Low willingness to pay is the death of so many startups. Sometimes caused by limited value generated.
Yes, or selecting the wrong beachhead segment, as you indicated. The perfect beachhead segment has these characteristics:
1. You can win 60-70% of it in 3-18 months
2. High pain point
3. Reasonable willingness to pay
4. Ability to recommend- create references that attract adjacent segments
and obviously - is related to a healthy market - good growth potential and ok market size.
So healthy, many startups are jealous
https://open.substack.com/pub/harshithviswanath/p/case-study-proxgys-business-model?r=4y4gfu&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
✨✨✨
Lots of excellent insights. Thank you
Great piece!!👏
I like the framework and flow of the post. Thanks